Brand Message

Connecting the world with hope, so that you may bloom.

Connecting people with the world and creating the moments where potential flowers. A new step for everyone, whatever their age, nationality or disability.

SCROLL
Founder

Message

Meeting people, knowledge and experience can change a life.

Through my own time abroad and the people I met, I've felt how much that matters.

We value learning and trying, and through connections with the world we create moments where people can live as themselves.

We are working toward a society where age, nationality and disability go unnoticed, people connect naturally, and each person's potential can flower.

From Japan to the world.

We'll keep creating encounters and challenges, and growing the future.

Representative, AURUM YOU Miyu Takeuchi
The people of Bloomin' House
Our Brands

Four brands, one future.

Arinabito logo
A | Brand 01

Arinabito

Arinabito
Japan's first art auction site
A world where everyone who tries can hold on to hope.
Learn more
Bloomin' House logo
B | Brand 02

Bloomin' House

Bloomin' House
A community salon where hope connects and blooms
Gather, learn, connect — and take a step that excites you.
Learn more
CroSparkle logo
C | Brand 03

CroSparkle

CroSparkle
Malaysia study abroad, training and study tours
Connect with the world and shine as yourself.
Learn more
De:sign logo
D | Brand 04

De:sign

De:sign
Design & system development
"de" (to undo) + "sign" (the expected form)
Breaking conventions to carry ideas into the future.
Learn more
Mission

Connecting people with the world, creating the moments where each person's potential can bloom.

By keeping on learning, believing in potential and taking on challenges, we create opportunities for everyone to take a new step — whatever their age, nationality or disability.

Vision

From Japan to the world. Everyone taking on challenges as themselves, creating a connected future.

Toward a society where difference is not a divide but a source of new value.

Challenges born in Japan spread to the world, and encounters born abroad return home. We are growing that cycle.

JapanThe world (challenge)Experience & encountersBack to Japan
Values

What we value

01

Connect

We value encounters, connecting people, and Japan with the world.

02

Grow

We believe in each person's potential and grow together.

03

Challenge

We take new steps without fearing failure.

04

Respect

We accept differences and walk together.

05

Global

We keep a wide view and keep reaching outward.

Member

Members

We shape AURUM YOU out of our varied experience and what each of us does best.

Miyu Takeuchi (Representative Director)
Representative DirectorMiyu Takeuchi
Taisei Sugihara (Vice Director / AI Instructor)
Vice Director / AI InstructorTaisei Sugihara
Anna Kawaguchi (Creative Director)
Creative DirectorAnna Kawaguchi
Tom (English instructor)
English instructorTom
Hikari Sakaguchi (PR Planner)
PR PlannerHikari Sakaguchi
Saki Harada (Malaysia-based staff)
Malaysia-based staffSaki Harada
Media

In the media

2026.06 Newspaper Our work was featured in the Mainichi Shimbun (Osaka edition) Mainichi Shimbun Article ↗
2026.05 Web [Izumi City] A community cafe opens — a place where people connect and gather / "Bloomin' House" in Manchō Senboku & Kongo-Sayama Community Article ↗
2026 TV A sister with Down syndrome and her older sister open a cafe (TV Osaka) TV Osaka TVer ↗YouTube ↗
2026.02 Crowdfunding Young locals connect a place for people with disabilities and unsold produce through a cafe (CAMPFIRE) CAMPFIRE Project ↗
Corporate Profile

Corporate Profile

OrganizationAURUM YOU (general incorporated association)
LocationIzumi City, Osaka
FoundedJanuary 2026
RepresentativeMiyu Takeuchi
ActivitiesArinabito (art auction) / Bloomin' House (community salon) / CroSparkle (study abroad & training) / De:sign (design and systems)
Contactgia.aurum.you@gmail.com
Contact

That challenge becomes a flower connecting the world. Take that step with us.

Partnerships, collaborations, joining us, press — please get in touch.